Wouldn’t it be great if life came with a reverse button? You would just press the reverse button go back in time and fix everything that went wrong or relive all the right moments.
It would be purrrrrfect!
Thankfully technology comes with that option and it’s a pretty cool one. We all gotta agree, reverse videos are an absolute hit and they make everything appear 10x times cooler.
Waves Pakistan recently had their go at this ‘reverse’ trend and let’s just say that it definitely made international Waves. So, Waves launched their latest refrigerator which is the biggest refrigerator of Pakistan. The product was launched with the tagline “waqaye bara fridge” which validates their claims to be the biggest fridge. Watch it here:
#WavesRevChallenge
Following the TVC, Waves introduced the reverse challenge. The purpose of the Reverse Challenge was to engage the audience in a fun activity where they get to participate and have their own take on it. All this for a waqai bara incentive (hint: appliance) to one lucky winner who gets the most amount of likes, comments and shares on his video. This campaign was really clutter-breaking and even models/influencers from Canada joined in and prompted their peers to participate.
Pakistan’s favorite internet celebrities like Faiza Saleem and Ukhano also shared their entries.
You can find all the other shortlisted/best videos on the brand’s official Facebook page.
The Reverse Challenge is still on so you can join in the fun and hope to get lucky. Just make a video of yourself doing anything you like in reverse (make sure you do something different if you want the FREE fridge) and post it on your profile with the hashtag #WavesRevChallenge and tag Rev Challenge in your post.
Check out Wave’s Pakistan on Facebook and Instagram for more.
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